Never Before Now Growth Hair Oils deliver 1.1X (10%) more potency in promoting the appearance of thicker, longer hair. While it’s just 10% stronger and only 10% higher in price than Wild Growth® Hair Oil, it offers the same core benefits: softening, re-texturizing, relaxer extending, moisturizing, adding body, sway, and bounce. In other words, for those who don’t mind an extra boost in visible growth, the small price difference brings a noticeable bonus